Social media savvy: the universities and academics leading the way | Higher Education N... - 0 views
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As Cann pointed out when I talked to him, it is very difficult to appreciate the benefits of using social media unless you try it out, and use it long enough to see a return on your investment.
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That said, there are costs to not using social media too. The best way to decide what works for you is to try it, be prepared to invest a little, and judge the outcome for yourself.